Every task is tracked and reported to Install HQ when completed. Tick tasks as you go — Arjan gets notified instantly.
Total tasks
0
Completed
0
Progress
0%
KPIs & Revenue Targets
The maths to £10k–£20k/month (£1,500 per client)
7
Clients
= £10,500/mo
10
Clients
= £15,000/mo
13
Clients
= £19,500/mo
14
Clients
= £21,000/mo
Traffic KPIs
IG followers gained/month0 / 500
Profile visits/monthTrack in IG insights
Video views averageTarget: 10k+
Lead KPIs
DMs started/weekTarget: 20–30
Applications/month0 / 40
Email subscribersTarget: 500 by Day 90
Sales KPIs
Calls booked/month0 / 43
Show rateTarget: 80%
Close rateTarget: 30%
Clients signed/month0 / 10
Monthly revenue£0 / £15,000
Client Success KPIs
Testimonials collected0 / 2 per week
Transformation videos liveTarget: 1/week
Referrals generatedTarget: 2/month
Content performance targets — per post, track these
Views target
10k+
Reels / TikToks
Saves target
100+
Educational posts
DMs per post
5+
Transformation reels
Offer posts/week
3–4
Without annoying anyone
Story replies/day
10
Daily target
Follow-ups/day
5
Previous leads
Sales Funnel to £15,000/month
Monthly funnel targets (for 10 sales = £15,000)
715
Conversations started (DMs, comments, story replies)
↓ 20% become applications
143
Applications / lead magnet downloads
↓ 30% book a call
43
Discovery calls booked
↓ 80% show up
34
Calls attended
↓ 30% close rate
10
Clients signed
= £15,000 revenue
Content ecosystem flow
Instagram Reel / TikTok
↓ Story CTA
Lead magnet / Quiz / Free Training
↓ Application form
Discovery call booking
↓ Sales call
CORE4 Client signed £1,500
↓ Results + testimonials
Referrals + social proof
Daily conversation targets
Meaningful DMs sent20–30
Story replies engaged10
Previous leads followed up5
Old leads reactivated2
Comments on ideal client posts5
Total daily touches42–52
Submit your update
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Monthly metrics
AI Growth Consultant
Install HQ AI — Fitness For Founders Consultant
AI
I'm your AI growth consultant for Fitness For Founders. I know your funnel, your 90-day targets, and your £15,000/month goal. Ask me anything — content ideas, DM scripts, what to prioritise this week, or how to improve your close rate.